About Us
With over 200 years of experience, our team is ready to help make your home dreams come true!
Meet The Team
Ross Holliday
PRESIDENT
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Built 2,000 plus homes and developed 1,000 residential lots
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Transacted over $800M in new construction residential real estate sales
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MBA Thunderbird & Bachelor Brigham Young University
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Past President of Salt Lake Home Builders Association, NAHB Board Member and National Delegate
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Past Chair of Utah Construction Commission appointed by Governor
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Whimsical art collector & keen societal observer
Lea Holliday
BUSINESS DEVELOPMENT
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2nd generation real estate professional
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20-year construction veteran & Avid Ratings Award Winner in customer service
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Works to manage supply chain relationships & construction morale
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Extensive experience in customer relations and warranty services
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Technical expertise in construction science & industry best practices
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Captain Fun
Taylor Keys
VP, REAL ESTATE
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3rd generation real estate professional having sold more than 1,000 plus homes & transacted $500M+ in real estate
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Sales management with national builder pedigree
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Extensive land development & entitlement experience including Transportation Oriented Developments (TOD)
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Past member of Draper City Planning Commission
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Top 1% in residential sales nationwide last 5 years
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Cycling & spandex enthusiast
Greg Wall
VP, LAND DEVELOPMENT
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Meticulous and thoughtful in researching and analysis of land
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Evaluates data and provides analysis for acquisitions
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Exceptional relationships with engineers, civic, and architects to drive quality projects
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Guides the entitlement processes which at times can be complex
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Strong technical and people-skills to work through intricate development challenges
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True Blue Through and Through
Tanner Oviatt
VP, FINANCE & ACCOUNTING
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Master of Accountancy
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CPA Designation
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Construction cost accounting expertise in residential & commercial construction
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Coordinates all banking, finance & tax activities
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Expertise in the creation and implementation of accounting systems
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Investor relations liaison
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In-House Millennial
Danyale LeRoy
MARKETING DIRECTOR
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Over 25 years of crafting strategies, building brands, and making businesses shine.
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Has camera, will travel—capturing executive headshots to architectural marvels worldwide.
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Graphic Designer, turning visions into visuals, one pixel at a time.
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From grand openings to community bashes, she plans it all—with flair!
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Community Liaison: The ultimate connector, bringing people and ideas together like a pro.
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Creative Mastermind: Ideas flow faster than coffee in the office.